CODE OF
CONDUCT

OUR SHARED COMMITMENT
código de conducta, DESC
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DEAR COLLEAGUES

At DESC, the way we conduct ourselves is just as important as the results we achieve. Conducting our activities with honesty, responsibility, and transparency is what sustains the trust of those around us.

Alejandro de la Barreda
firma Alejandro de la Barreda
ALEJANDRO DE LA BARREDA
CHIEF EXECUTIVE OFFICER

Over the course of more than five decades, we have built a culture founded on five values that define us: integrity, institutional commitment, leadership, teamwork, and innovation. On that foundation, we have built a Group capable of adapting, growing, and creating value at every stage of its history.

This Code translates those values into specific standards of conduct. This update further develops topics that have become increasingly important in the way we operate respect for individuals and their dignity, environmental stewardship, the responsible use of technology, and the strengthening of transparency.

Its scope extends to all of us who are part of DESC, as well as to those who are associated with the Group — our stakeholders— with whom we build long-term relationships.

More than a policy, this document serves as an internal guide. It is intended to support decision-making based on ethical and moral principles.

I count on each of you to read it, embrace it, and, whenever something is inconsistent with what is established herein, report it through the Feedback and Transparency Hotline. That is how a code ceases to be merely a document and becomes part of our culture.

Because acting with ethics, honesty, and responsibility is not an obligation; it is a conviction. Doing what is right today is the foundation upon which we build a better tomorrow. That principle has shaped our history and will continue to guide the future of DESC.

our presence

We create value sustainably and profitably.

+22,000

EMPLOYEES

PRESENCE IN

+70

COUNTRIES

OPERATIONS IN

5

COUNTRIES

3

SECTORS

DESC COMPANIES

We are a Mexican industrial and real estate group with a track record spanning over 50 years. Founded in 1973 by Manuel Senderos Irigoyen (deceased) and chaired since 1989 by Fernando Senderos Mestre, we have built a portfolio of leading businesses across strategic sectors, operating under a model where profitability and sustainability go hand in hand.

Our portfolio comprises two publicly traded companies listed on the Mexican Stock Exchange: KUO, S.A.B. de C.V., with operations in the consumer and industrial sectors, and DINE, S.A.B. de C.V., which focuses on high-value real estate developments.
CONSUME
INDUSTRIAL
REAL ESTATE